Canada’s anti-spam legislation (CASL) protects consumers and businesses from the misuse of digital technology, including spam and other electronic threats. It also aims to help businesses stay competitive in a global, digital marketplace. CASL is now in force.
Spam has become a significant social and economic burden in Canada and around the world. The simplest definition of spam is unsolicited email, though it can also include unsolicited text messages and software.
The legal definition of spam also encompasses:
unauthorized alteration of transmission data;
the installation of computer programs without consent;
false or misleading electronic representations (including websites);
the harvesting of addresses (collecting and/or using email or other electronic addresses without permission);
the collection of personal information by accessing a computer system or electronic device illegally;
CASL focuses on commercial electronic messages, which are those that encourage participation in a commercial activity whether or not there is an expectation of profit.
We respect the wishes of our contacts to determine whether they wish to receive commercial electronic messages from us. Our compliance with CASL includes:
Keeping records of consent;
Subject to exceptions permitted by law, checking that we have consent before sending commercial electronic messages;
Setting out our contact information on commercial electronic messages;
Providing a means for those on our mailing lists to unsubscribe;